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Links, outbound or external
| Глоссарий SEO-терминов в эпоху AI |
An external or outbound link is a link from a page on x domain page to a page on y domain. for example, a link from searchenginejournal.com/google to google.com/about-us
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Ссылки, исходящие или внешние, русский
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Canonical url, английский
- An html code element that specifies a preferred website url, when multiple urls have the same or similar content, to reduce duplicate content. also known as canonicalization.
- A single page or piece of content can be accessed through various different urls. marking a url as canonical indicates its authority as the “correct” or preferred version to search engines. designating a certain url as canonical can help address inconsistent or messy internal link structures.
Knowledge graph, английский
- An entity database google uses to surface facts and information on people, places, and things (a.k.a., entities) – and their connections – in a knowledge panel or carousel at the top of search results on relevant queries.
- Google scrapes information related to a search query and displays it at the top of the results page in an easy, accessible format. users don’t have to leave the search page to access this information.
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