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Full-time equivalent (fte)
| HR-глоссарий |
A value assigned to signify the number of full-time employees that could have been employed if the reported number of hours worked by part-time employees had been worked by full-time employees instead.
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Buzz marketing, английский
A viral marketing technique that attempts to make each encounter with a “prospect” appear to be a personal, spontaneous interaction instead of an obvious marketing pitch. for example, the advertiser reveals information about their new product to a few opinion leaders within their target audience. in theory, these opinion leaders then talk about your product with their peers, thus beginning a word-of-mouth campaign where other buyers are flattered to be included in the group of those “in the know”. a typical buzz marketing campaigns is initiated in chat rooms, where marketing representatives assume an identity appropriate to their target audience and pitch their product. blogs are another popular media for buzz marketing.
Replacement charts, английский
A tool in succession planning in which current and future job vacancies, as well as the number of employees in currently filled jobs, are visually summarized.
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