|
|
|
|
|
|
|
|
|
Keyword research
| Глоссарий SEO-терминов в эпоху AI |
- The process of discovering any relevant topics, subjects, and terms searchers enter into search engines, as well as the volume and competition level of those terms. this practice is made possible by a variety of free and paid tools.
- The process of identifying desired relevant/profitable keywords to target with seo, paid search and ppc campaigns.
|
Исследование ключевых слов, русский
Процесс подбора ключевых слов., русский
|
Keyword, английский
- Ключевое слово; зарезервированное слово; ключ; дескриптор keyword-in-context index указатель ключевых слов
- A characteristic word, phrase, or code that is used to conduct sorting or searching operations.
- Any of the set of words that comprises a given programming language or set of operating-system routines.
- In visual sourcesafe, a version marker that you can place in a text file for later use in keyword expansion.
- A reserved word in the language that has special meaning in the language and cannot be appropriated for other purposes. for example for" in processing or c++. kilo- - a pre x for a thousand, as in a kilobyte.
- The word, words, or phrase that an seo professional or marketer targets for the purpose of matching and ranking for what users are searching for. the words used on webpages can help search engines determine which pages are the most relevant to show in organic results when a searcher enters a query. keywords usually represent topics, ideas, or questions.
Keyword, русский
Ключевое слово.
Keyword cannibalization, английский
- A type of self-competition that occurs when multiple pages from one website rank for the same query on a serp. this can result in a lower ctr, diminished authority, and lower conversion rates than from having one consolidated webpage that ranks well.
- Keyword cannibalization refers to multiple pages from the same website targeting the same keywords. although this is typically done unintentionally, google will likely drop all of those pages’ rankings because it can’t understand which page fits the results the best.
Keyword density, английский
- How often a word or phrase appears within the content of a webpage. at best, this unproven concept is outdated, if ever really mattered to search engines. there is no ideal percentage that will help a webpage rank better.
- The amount of times a specific keyword appears on a page. monitoring keyword density is no longer considered important, but it is a good idea to make sure targeted keywords appear naturally on pages where one wants them to rank.
Keyword density, русский
Плотность ключевого слова.
Keyword difficulty, английский
Keyword filter, английский
A filter that searches for specified words or terms, and displays the analysis of the posts that contain these words.
Keyword index, английский
Указатель ключевых слов keyword macrodefinitionключевое макроопределение
Keyword not provided, английский
Google began stripping specific keyword information from organic referrals following their move to secured search. this makes it much more difficult to discern high-conversion keywords.
Keyword operand, английский
Ключевой операнд
Keyword parameter, английский
Параметр ключевого слова; ключевой параметр
Keyword prominence, английский
When a keyword is placed as high as possible on a web page to influence ranking for a search term.
Keyword query syntax, английский
A query syntax for enterprise search that supports free-text expressions, property restrictions, and specified operators.
Keyword search, английский
Поиск по ключевым словам
Keyword stemming, английский
In language and grammar, words are constructed around a variation upon a root or stem. for example, shopping, shopped, shops are all variations of the stem ‘shop’.
Keyword stuffing, английский
- Adding irrelevant keywords, or repeating keywords beyond what is natural, to a webpage in the hopes of increasing search rankings. this spam tactic is against google’s webmaster guidelines and can result in a manual action.
- The practice of excessively using a specific keyword on a page. keyword stuffing no longer works in seo and negatively impacts a page’s ranking.
Keyword table, английский
Таблица ключевых слов
Keyword tagging, английский
Тегирование ключевых слов (создание тегов для ключевых слов)
Keyworder, английский
Internally developed tool to automatically eliminate duplication in term lists for localization. typically used for translation projects of keywords for search facilities on websites.
Keywords, английский
Keywords for seo are words and phrases placed strategically into your website’s content to help searchers find your website through the search results. keywords should be relevant to the content on the site and intended to help searchers find useful information and become a conversion for your business.
Competition, английский
- Struggle among trees and other vegetation, generally for limited nutrients, light, and water present on a site. competition can cause reduced tree growth. severe competition in very dense stands may cause stand stagnation (17).
- Конкуренция в реальной экономике всевозможные сочетания таких факторов, как человеческая изобретательность, высокие таможенные барьеры по отношению к продукции тех или иных отраслей, рост эффективности производства ввиду его крупных масштабов и пр мешают развернуться настоящей конкуренции правительства многих стран признают этот факт и стремятся поддержать конкуренцию посредством антимонопольных законов и политических мер
- Соревнование
- Конкуренция
- Interaction between members of the same population or of two or more populations to obtain a resource that both require and which is available in limited supply, hence, limiting overall fitness (survival, growth, reproduction of an organism). asymmetrical c.: competition between two organisms (or species) in which one is much more severely affected than the other (principle of displacement of the weaker by the stronger organism). exclusion c.: the elimination from an area or habitat of one species by another through interspecific competition. exploitation c.: competition in which any adverse effects on an organism are brought about by reductions in resource levels caused by other competing organisms (on a first come first serve basis). interference c.: competition between two organisms in which one physically excludes the other from a portion of a habitat and hence from the resources that could be exploited there. interspecific c.: competition between individuals for the same limited resources by different species - (exclusion principle of gausse) competing species relying on the same ecological resources cannot exist together. intraspecific c.: competition between individuals for the same limited resources by the same species. symmetrical c.: (see asymmetrical competition).
- Businesses that sell similar products or services and compete for the same customer segment.
- Intra- or intermarket rivalry between or among businesses trying to obtain a larger piece of the same market share.
- Competition tends to come in two varieties: competition among the few (a market with a small number of sellers or buyers, such that each can exercise some degree of market power) and competition among the many (perfect competition - a market with so many buyers and sellers that none is able to influence the market price or quantity exchanged).
- There are two types of competition:
Identifying, английский
Profitable, английский
|
Log file analysis, английский
The process of exploring the data contained in a log file to identify trends, administer the site, track user’s movement around the site, gather demographic information, and understand how search bots are crawling the website.
Reinclusion, английский
The process of asking a search engine to return a website or webpage(s) to its search index after de-indexing.
|
|
|
|
|
|
|
